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This chapter of the “Cliff Paul” saga from State Farm continued our introduction to Lil’ Chris and Lil’ Cliff. These spots called for a ‘historical’ look at the origins of the Paul family approach to assisting throughout the years. To extend that sense of perspective into the imagery I used a 1920’s Voigtlander 9x12 plate camera to capture the feel of the era.
photography
client: STATE FARM
agency: TRANSLATION