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Here’s a look at the making of Jonathan Glazer’s “Monotune” spot for Android, designed to demonstrate the catchphrase “Be together. Not the same.” The concept is to show a pianist playing the third movement of Beethoven’s “Moonlight” Sonata on two different pianos – one a standard concert grand, and the other a purpose-built instrument on which each of the 88 keys sounds a single note – middle C.
At the piano is Ji-Yong Kim, a native of South Korea and former child prodigy who was the youngest person ever to win the New York Philharmonic’s Young Artist Competition. The spot first aired during the Grammy Awards telecast and also ran during the Oscars.
video, interviews
client: ANDROID
agency: DROGA5