director | dp | photographer
State Farm / 26 Seconds: The Making of "WAKE UP"

STATE FARM / 26 SECONDS

I was charged with combining efforts between Translation, RadicalMedia, and LeBron James to highlight State Farm’s “26 Seconds” public awareness campaign. I shot in Los Angeles and on location in Akron, OH with LeBron at the high school he attended. I also produced a still shoot for a Facebook e-card app featuring LeBron & the user wearing “ugly” holiday sweaters.

video, greenscreen, photography, editorial
client: STATE FARM
agency: TRANSLATION