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I had no idea when I showed up on set for the first shoot with “Cliff Paul” what was in store for the Paul twins. It’s been a long journey with many surprises (including the eventual addition of both Lil’ Chris & Lil’ Cliff) and I’m fortunate to have played a role in it. This campaign has been an interesting window into the intersection of advertainment and long-term storyselling over multiple years, spots & directors.
video, photography, editorial
client: STATE FARM
agency: TRANSLATION
Heritage of the Assist
National Bureau of Assists